Simão is an online boutique that specializes in tailoring for men who want to look classic. The old trend of elegantly dressed men is starting to come to life again, and we want to respond by providing affordable classic clothing with our “chic touch” for our generation of men as well.

Our Story

The core focus of "Simão" is the re-emergence of the elegant man. We want to provide the contemporary man with classic clothing finished with a "touche chique" at an affordable price. We at Simão believe that classic is alive and therefore we want to participate in building the elegant man of today by providing affordable classic clothing.

Simão is a company that in time wants to ensure that men can dress in a charming way. We want to make sure that it is, well, affordable. Therefore, we want to strive to provide a classic, elegant and affordable clothing brand. This will be accompanied by advising the right choice of clothing for a beautiful image that suits the individuality of the customer.

We live in a time where people pay more time and attention to their appearance, skin, physique, clothing etc. This is a consequence of the era we live in. We have been assailed with social media that is centralized on "sight," which tends to make people more concerned with their appearance. Many people think we have become more superficial, we at Simão don't think so. We believe that this has always been the case and that social media has come to emphasize this in a disruptive way. The fact that we are in the era that emphasizes outer beauty brings opportunities and we want to seize these opportunities.

Mission & Vision

Here we look at clothing as an extension of your inherent being. We know that your clothing should be an expression of your personality. Unfortunately, many people are afraid to get out of their comfort zone. Here we want to be the company that takes people out of this comfort zone through personalized advice and clothing that makes people retain their individuality with a touch of panache.

Convenience is our first service, we want to put the focus on making it as easy as possible for our gentlemen to do their shopping. For this reason we start with a webshop where you will be advised. The intention is that those who come to buy clothes in our online store can be supported by an advisor who has experience in being creative and knows how to combine and harmonize different colors. As mentioned before your clothing style is your business card, this business card we will design together with our client. If clothing style is your business card, the colors are the feeling you want to give off with your card. This is where our guidance increases in importance, is it more of an informal occasion or just a formal one. Do you need to come across as dominant or open, these are things in which we guide clients.

The core of our strategy is to make sure that the customer, an experience of discovering themselves through their clothing style. We want to show them a new way of dressing and presenting themselves to the outside world. This coupled with advice and affordable classic clothing is the key of the new elegant man.

At Simão we are sure of our piece for the following reasons:
Our team (is a composition of experienced professionals).

Qualitative partners.
Thoughtful preparation
The combination of a strong team, good relations with external partners once again give us an opportunity to be competitive.

We stand for individuality, many specialists want to change the customer. We believe that we have to tackle the opposite. We strive to bring out the expression of the inherent potential of the customer. This is also very much in line with the vision of the organization. We base the values we carry on the feeling we want to give our customers.

Open and transparent
Family-owned
Growth driven

As a company you get more from us than just your clothes, you get your business card. You will carry this with you for a longer period of time. For this we want to have an open and transparent attitude. The intention is that we know what you want to express in the clothes you buy from us. The open and transparent relationship will facilitate our task as clothing consultants and thus increase the appearance that you want to give off. In a family atmosphere we can always talk about the good and the bad. This is central within the organization and also with regard to our customers. The centrality of the family atmosphere gives us the opportunity to question and improve ourselves. This also brings us to the growth aspect.

We focus on growth. This goes hand in hand with the above points which are crucial to this. All the data that we would collect on the online platform will be used for the adaptation and improvement of the company.

Meet The Fashion Designer

Hello

My name is Ernesto Simão. I am someone who has always been creative. Taking center stage has always been a part of me during my life. Because of this, I've always wanted to do something with it. I first thought of ending up in the entertainment world, but it ended up not being my thing. On the other hand, I have always been fascinated by fashion. Since childhood, fashion has always attracted me, especially classic fashion. I didn't yet know how I would enter this world, though. To be honest, in this world I could go to several directions.

Still, I decided to do what I am best at: consulting. Yes, that is also one of my strengths: talking and helping people solve their problems. I was even able to use this talent in the retail sector! "Why wouldn't it be possible to combine my skills and my passion?", I asked myself at one point. So, in this case, advising men to dress in a classy way.

For me, class, elegance and charm are three important aspects a man should have in order to present himself to the outside world in the best possible way. I will go further myself: your clothing style is your business card. A man should be on point every day because you never know what may happen to you and/or who you may meet. This world, especially with technology, has become a village, so you would be surprised to meet an important personality in an unexpected way.

I hereby invite you to our journey of Simão!